A Brand New KeyboardKit Website

Today we launch a brand new version of the KeyboardKit website. The new site is the result of a collaboration with UX designer Lovisa Lindstaf, and we couldn’t be happier with the outcome.

Why We Rebuilt

The previous KeyboardKit website had a lot of information, but didn’t guide visitors to where they needed to go. Basic building blocks were stacked together without any clear structure or purpose.

This made it hard for us to add new content. With no clear structure to follow, new information had no natural home. Visitors felt that too, often struggling to understand the product and to find what they were looking for.

In contrast, the new site, as shown by Lovisa in her announcement video, has a purpose with every section and page. This makes it easier for us to add content, and easier for visitors to find it.

The Design Philosophy

For this project, Lovisa’s core design philosophy was to design for decision-making. That meant structuring the new site to serve both technical and business audiences, reducing friction, and building trust.

Guiding Dual Audiences

The KeyboardKit site serves two distinct groups: developers (often coming from GitHub) who want to evaluate the technology, and decision-makers (CTO/CEO) who care about business value and commercial fit.

The new site structures information so developers get the technical details they need instantly, while decision-makers are presented with the business value up front.

From Information to Conversion

The new site communicates what KeyboardKit is and highlights the value it creates. By building natural paths toward both features and commercial plans, the site guides visitors to the information most relevant to them.

Reducing Cognitive Load

By streamlining the information architecture, the new site makes it easier to find what you need. Its structure guides visitors through the content, and the new side menu makes long articles easier to navigate.

Establishing Professional Weight

For B2B clients, trust is everything. The new site moves from a “project feel” toward a business-grade finish that matches the ambitions of the product, and the expectations of the clients KeyboardKit wants to attract.

Conclusion

We hope you will love the new site as much as we do. We couldn’t have asked for a better collaboration. Make sure to reach out to Lovisa if you need help to improve your company or product website.

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